Quy trình kiểm tra kỹ thuật SEO khi cung ứng dịch vụ SEO Audit bao gồm các bước sau:

1. Phân tích robots.txt:

• Kiểm tra xem robots.txt có cho phép Google thu thập dữ liệu trang web của bạn hay không.
• Xác định xem có bất kỳ trang nào bị chặn bởi robots.txt hay không.

2. Phân tích tệp sitemap:

• Kiểm tra xem trang web của bạn có tệp sitemap hay không.
• Xác định xem tệp sitemap có được cập nhật hay không.
• Kiểm tra xem tệp sitemap có chứa tất cả các trang quan trọng trên trang web của bạn hay không.

3. Kiểm tra lỗi 404:

• Xác định xem trang web của bạn có lỗi 404 hay không.
• Sửa lỗi 404 hoặc chuyển hướng các trang bị lỗi 404 sang các trang liên quan.

4. Kiểm tra tốc độ trang:

• Sử dụng các công cụ như Google PageSpeed Insights hoặc Pingdom để kiểm tra tốc độ tải trang của bạn.
• Xác định các yếu tố ảnh hưởng đến tốc độ trang và thực hiện các biện pháp cải thiện.

5. Kiểm tra khả năng sử dụng trên thiết bị di động:

• Sử dụng công cụ Mobile-Friendly Test của Google để kiểm tra xem trang web của bạn có thân thiện với thiết bị di động hay không.
• Thực hiện các biện pháp để cải thiện khả năng sử dụng trên thiết bị di động của trang web bạn.

6. Phân tích dữ liệu Google Search Console:

• Sử dụng Google Search Console để xác định các vấn đề kỹ thuật ảnh hưởng đến trang web của bạn.
• Sửa các vấn đề được báo cáo trong Google Search Console.

7. Phân tích dữ liệu Google Analytics:

• Sử dụng Google Analytics để theo dõi hiệu suất trang web của bạn và xác định các vấn đề kỹ thuật có thể ảnh hưởng đến trải nghiệm người dùng.
• Sửa các vấn đề được báo cáo trong Google Analytics.

8. Sử dụng các công cụ SEO khác:

• Sử dụng các công cụ SEO khác như SEMrush, Ahrefs hoặc Moz để phân tích trang web của bạn và xác định các vấn đề kỹ thuật.
• Sửa các vấn đề được báo cáo bởi các công cụ SEO.

Lưu ý:

• Quy trình kiểm tra kỹ thuật SEO chỉ là một phần của SEO audit.
• Bạn nên thực hiện SEO audit toàn diện để xác định tất cả các vấn đề ảnh hưởng đến hiệu suất SEO của trang web bạn.

Xem thêm:

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